I really enjoyed this article as it brings new meaning to Thomas Edison's famous quote: "Genius is one percent inspiration, 99 percent perspiration." In public relations, you have to be a thinker and executioner to succeed. While most of our clients are professional services and not necessarily product-driven, the advice in this article still applies.
http://www.portfolio.com/resources/2011/07/11/lea-strickland-says-successful-innovation-requires-both-thinkers-and-doers?ana=e_pft
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