Aurora’s Lacy Robinson Speaks at Commonwealth Institute of Funeral Service’s Annual Alumni Event

For Immediate Release

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Beth Parker
Beth@TheEisenAgency.com

859.291.4302

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Aurora’s Lacy Robinson Speaks at Commonwealth Institute of Funeral Service’s Annual Alumni Event

Senior Professional Trainer Covered Topics Ranging from Cremation to Generational Differences

October 27, 2011 – Houston, TX – Aurora Casket Company’s Senior Professional Trainer Lacy Robinson presented eight hours of continuing education at the “Alumni Annual CEU Program” hosted at the Commonwealth Institute of Funeral Service in Houston, Texas on Oct. 13. Drawing from her experience consulting funeral homes on communications skills and meeting the personal needs of families, Robinson shared her insight on numerous topics including cremation, personalization and generational differences.

“Lacy encouraged funeral directors to change their way of thinking in many instances,” said Jim Flippen, sales consultant for Aurora. “Her purpose and theme throughout her presentations focused on trying new things you may have never thought of before. Participants were on the edge of their seats.”

Flippen has worked with Aurora for 26 years, is a Board Member of the Commonwealth Institute’s Alumni Association as a 1973 graduate and serves on the Commonwealth’s Advisory Board.

Robinson’s presentation detailed the golden opportunities of relationship building with families.  Attendees were challenged to understand thoughts and feelings from their families’ perspective in order to fully grasp the emotional concerns that exist.   Robinson motivated funeral directors to rethink and retool how they communicate with the families they serve.

“I asked participants how they can be different and better for their families. I wanted each person to leave with real skills to achieve real results in the very real situations they experience with families." Robinson said, stressing the importance of building trust with families, telephone training and merchandise knowledge.  “It’s no secret that a key indicator of future success is effective communication.   It was evident to me that everyone in attendance wanted to learn new ways to ensure that future success.”   

Robinson is a member of Aurora’s Speakers Bureau whose participants deliver presentations to industry organizations.  For more information about the Speakers Bureau, contact 859.291.4302. For more information about Aurora Casket Company, visit www.AuroraCasket.com.

About Aurora

Founded in 1890, Aurora is the largest family-owned funeral service supplier. Aurora caskets are proudly made in the United States and Canada, with headquarters based in Aurora, Indiana. For more information about Aurora products and services, visit www.auroracasket.com.