Wednesday, August 17, 2011

Top Cincinnati Janitorial Services Taps The Eisen Agency for Brand, Business Development


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Media Contact: Beth Parker
The Eisen Agency
859.291.4302

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Top Cincinnati Janitorial Services Taps The Eisen Agency for Brand, Business Development
JANCOA Joins Leading Professional Services Firms Under Eisen PR Umbrella

Cincinnati, OH — August 16, 2011 – The Eisen Agency, Cincinnati’s most award winning fully integrated public relations and investor relations firm, has added JANCOA Janitorial Services to its client roster. JANCOA offers complete janitorial services for Class “A” office space, medical facilities and schools with more than 50,000 square feet of space. Eisen’s work with JANCOA will consist of developing a marketing communications campaign that includes branding, media relations, speaking opportunities, interactive and sales strategy.

JANCOA CEO Mary Miller, recently an Ernst & Young Entrepreneur of the Year Award finalist, said she wanted to take the next step with her organization and build upon the positive reputation of Cincinnati’s leading janitorial services provider. “Our firm is all about image – the image our clients project because their office space is well kept, neat and clean. We are the crisply pressed shirt and the polished pair of shoes to a business. We needed a professional firm that understands the unique business challenges of professional services firms. We have that with Eisen.”

Founded in 1972 by Tony Miller Sr., JANCOA has since grown from a one-man operation to a company with sales exceeding $10 million and a staff of 300 employees. JANCOA services many of the top businesses and office buildings throughout Greater Cincinnati, and seeks to share its story of success, growth and of their commitment to their employees.

“We are thrilled to be a part of JANCOA’s vision for taking the company to the next level,” The Eisen Agency President Rodger Roeser said. “We understand JANCOA’s obstacles and how to most effectively engage other professional services businesses to drive sales. We are hired to help businesses grow more effectively and efficiently through our engagements and communications, and lift a non core competency off the backs of our clientele so they may focus on what they do best. We are honored to work with such a well led and inspiration organization in JANCOA.

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About The Eisen Agency

The Eisen Agency is the largest, fully integrated investor and public relations firm in Greater Cincinnati, and works with organizations to assist them in their growth initiatives. One of the nation's foremost innovators in public relations and social media, The Eisen Agency develops, implements and manages the growth and reputation of brands in the retail, restaurant, automotive, consumer packaged goods, entertainment, financial, real estate, healthcare, construction, industrial, professional services, and government sectors. More information can be accessed at www.TheEisenAgency.com or by calling 859.291.4302.

Tuesday, August 16, 2011

Aurora Casket Company Proud Sponsor of “Meet the Mentors” Event

FOR IMMEDIATE RELEASE

Media Contact:

Beth Parker
The Eisen Agency
859.291.4302

Aurora Casket Company Proud Sponsor of “Meet the Mentors” Event
Fifty selected participants to gain key industry insight at inaugural program

Aurora, IN – Aug. 16, 2011 – Aurora Casket Company, the largest family-owned funeral service supplier in the United States, is a proud sponsor of the National Funeral Directors Association’s “Meet the Mentors” program to be held Sept. 13 at the Harvard Faculty Club on the Harvard University campus in Cambridge, Mass. Held in cooperation with the Funeral Service Foundation (FSF), the inaugural event gives 50 randomly selected NFDA members under the age of 40 the opportunity to learn from four of the top funeral directors in the nation.

“There is no replacement for the role mentors have in our profession,” said Tim Dugan, Aurora Senior Vice President of Sales and Marketing. “Regardless of how the field may change, the quality of funeral service professionals rests on the training they receive from their predecessors.”

Presenters include John Carmon, CFSP, of Carmon Community Funeral Homes in Windsor, Conn., Diana Kurz, CFSP, of Newington Memorial Funeral Home in Newington, Conn., Thomas Lynch of Lynch & Sons Funeral Directors in Milford, Mich., and William McQueen, CFSP, former owner of Anderson-McQueen Funeral Home in St. Petersburg, Fla. The featured speakers will address business operations, community relations, effectively communicating the value of funerals, and cremation. Afterwards, each mentor will host round table discussions to elaborate on his or her area of expertise and interact personally with attendees.

“I anticipate we will see this event for several years to come,” Dugan said. “We appreciate all NFDA does to promote professional development and that we can be a part of this program.”

For more information on Aurora Casket Company, visit www.auroracasket.com.
  
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About Aurora Casket

Aurora Casket is the largest family-owned funeral supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, and technology products to funeral home clients across America. Aurora is a fifth-generation family business, owned and operated by the Barrott and Backman families. For more information, visit www.auroracasket.com.

Thursday, August 4, 2011

MLR Waiver Request Encouraging, Says Agents Association

FOR IMMEDIATE RELEASE
Media Contact:

Beth Parker
The Eisen Agency
859.291.4302

MLR Waiver Request Encouraging, Says Agents Association
Texas Association of Health Underwriters applauds phased-in approach for medical loss ratio requirements

Dallas, TX — August 4, 2011 — The Texas Association of Health Underwriters today applauded Texas Insurance Commissioner Mike Geeslin for requesting a phased-in approach for insurance companies in meeting the medical loss ratio requirements (MLRs) required by the federal health care reforms adopted last year by Congress.

TAHU is an association of professional health insurance and employee benefits experts across Texas.

“The one-size-fits-all-right-now-right-here approach used by the federal government for MLRs has directly resulted in more people losing their insurance in the last six months as insurance plans are taken off the market, leaving people fewer choices and higher prices,” said Joanna Antongiovanni of San Antonio, president of TAHU.

“Commissioner Geeslin made the accurate point that there are so many moving parts to the complex health insurance market that great care – and patience – must be exercised when putting in any new rule for Texans and Americans,” Antongiovanni added.

Geeslin’s letter to U.S. Health and Human Services Secretary Kathryn Sebelius requested that requirements be phased in over the next three years to accomplish the final goal that insurance companies spend 80 percent of each premium dollar on medical claims.

“Every time you make what looks like a small adjustment in one area of the market, it will always cause changes in the rest of the market,” Antongiovanni said. “TAHU members work with individual insurance consumers and employers every day and are seeing up close and personal how higher prices and fewer plans are causing people to drop their insurance. That’s going in the wrong direction. We can get the same desired result – making sure more of people’s health insurance premium is used for medical care costs – but slowing down how we do it gives us time to make critical adjustments along the way while assuring we accomplish that goal.”

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About the Texas Association of Health Underwriters

A state chapter of the National Association of Health Underwriters, TAHU is a professional organization of agents and insurance company representatives aiming “…to inform and protect the consumer by enhancing the professional growth of its members.” Since its founding in 1930, there are now over 200 state and local chapters of the NAHU servicing the insurance needs of millions of Americans. More information can be accessed at www.TAHU.org.

Thursday, July 28, 2011

From the Experts: Texas Health Insurance Agents Advocate HSA Plans as Deterrent to Rising Health Care Costs

FOR IMMEDIATE RELEASE
Media Contact:

Beth Parker
The Eisen Agency
859.291.4302

Texas Health Insurance Agents Advocate HSA Plans as Deterrent to Rising Health Care Costs
Texas Association of Health Underwriters call for legislative action and consumer consideration

Dallas, TX — July 28, 2011 — As health care costs continue to rise, the Texas Association of Health Underwriters (TAHU) is calling attention to high-deductible health plans linked to Health Savings Accounts (HSAs). The professional organization of more than 1,900 independent health insurance agents finds that these plans are more cost-effective, provide better protection against the costs of a major medical problem and encourage consumers to make cost-conscious health care decisions.

“High-deductible insurance plans combined with an HSA should be at the center of our nation's efforts to expand health insurance coverage,” TAHU President Joanna Antongiovanni said. “They are an extremely effective way to both curb rising health costs and ensure that more Americans have access to quality care. Even better, they don't require billions in new federal expenditures.”

TAHU states that with an HSA plan individuals can set aside up to $3,050 per year in pre-tax dollars, or $6,150 for families, to pay for routine medical expenses. Once a consumer reaches his policy's annual deductible, insurance generally covers any additional medical expenses. Funds left in the account at the end of the year remain the individual's property for future use. According to a study by the American Academy of Actuaries, high-deductible plans can save consumers up to 20 percent within the first year and three to five percent the following years.

“Participants have an incentive to avoid paying for unnecessary services because they keep the money they don’t spend,” Antongiovanni said. “The Centers for Medicare and Medicaid Services project that total health spending will increase more than 80 percent through the end of this decade. TAHU will continue recommending HSA plans to consumers and lobbying for their inclusion in future legislation to help offset these costs and increase the number of people who have access to health insurance.”

For more information about TAHU, visit www.tahu.org.

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About the Texas Association of Health Underwriters

A state chapter of the National Association of Health Underwriters, TAHU is a professional organization of agents and insurance company representatives aiming “…to inform and protect the consumer by enhancing the professional growth of its members.” Since its founding in 1930, there are now over 200 state and local chapters of the NAHU servicing the insurance needs of millions of Americans. More information can be accessed at www.TAHU.org.

Thursday, July 21, 2011

Google's Clever Copy

Check out this ad from Google about Google TV. This is textbook copywriting right here. Love it!
http://www.google.com/tv/

Texas Health Insurance Agents Offer Statement Regarding Insurance Commissioners’ Review of H.R. 1206

FOR IMMEDIATE RELEASE
Media Contact:

Beth Parker
The Eisen Agency
859.291.4302

Texas Health Insurance Agents Offer Statement Regarding Insurance Commissioners’ Review of H.R. 1206
Texas Association of Health Underwriters to continue to work alongside organization to adjust medical loss ratio requirements

Dallas, TX — July 21, 2011 – The Texas Association of Health Underwriters (TAHU), a professional organization of more than 1,900 health insurance agents, was encouraged by the National Association of Insurance Commissioners (NAIC) review of H.R. 1206 at an executive committee meeting last week. Backed by the organization’s Professional Health Insurance Advisors Task Force, the bipartisan federal bill would remove agent and broker compensation from the medical loss ratio (MLR) calculation. As MLR requirements currently stand, at least 80 percent of insurance premiums are to be spent on medical costs with the remaining 20 percent covering profits, marketing and administration, including agent and broker fees. The executive committee heard a scheduled report regarding the task force’s activities following its endorsement of the legislation but was not scheduled to vote on whether or not the organization would support the bill as a whole.

“In addition to considering federal legislation, the NAIC also publicly committed to working with the Department of Health and Human Services (HHS) on a parallel track to resolve the agent/broker compensation issue through the federal agency’s regulatory authority,” said TAHU President Joanna Antongiovanni. “TAHU appreciates the NAIC’s efforts to encourage a more immediate regulatory solution on this critical, job-saving issue.”

TAHU hopes that the executive committee meeting will continue the conversation regarding medical loss ratio requirements and signify the importance of immediate legislative action.

“The events of the NAIC meeting were not a surprise; there is and will continue to be ongoing discussions,” Antongiovanni said. “The Insurance Commissioners continue to work toward a resolution of this critical issue, as does TAHU, our fellow agent organizations and other coalition partners.”

For more information about TAHU, visit www.tahu.org.

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About the Texas Association of Health Underwriters

A state chapter of the National Association of Health Underwriters, TAHU is a professional organization of agents and insurance company representatives aiming “…to inform and protect the consumer by enhancing the professional growth of its members.” Since its founding in 1930, there are now over 200 state and local chapters of the NAHU servicing the insurance needs of millions of Americans. More information can be accessed at www.TAHU.org.

Monday, July 11, 2011

Just Go...

I really enjoyed this article as it brings new meaning to Thomas Edison's famous quote: "Genius is one percent inspiration, 99 percent perspiration." In public relations, you have to be a thinker and executioner to succeed. While most of our clients are professional services and not necessarily product-driven, the advice in this article still applies.


http://www.portfolio.com/resources/2011/07/11/lea-strickland-says-successful-innovation-requires-both-thinkers-and-doers?ana=e_pft